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Pine Avenue Euljiro | Shinhan Card Office, Cafés & Weekend Parking Guide
Pine Avenue is a large office and retail complex located at 100 Eulji-ro, Jung-gu, Seoul, close to Euljiro 3-ga Station. Completed in 2011, the complex consists of two office towers, reaches 25 floors above ground with six basement levels, and includes cafés, restaurants, underground parking, and retail facilities. Euljiro 3-ga Station on Seoul Subway Lines 2 and 3 is within very easy walking distance.
🏢 Shinhan Card at Pine Avenue
One of the major companies using Pine Avenue is Shinhan Card. Its office is located in Pine Avenue Building A, making the complex familiar to many office workers visiting central Seoul for business.
Because Pine Avenue sits in the heart of Euljiro, it is also convenient for travelers who want to combine a business appointment with nearby cafés, restaurants, Cheonggyecheon, Myeong-dong, or other central Seoul destinations.
🚇 Transportation
The nearest subway station is Euljiro 3-ga Station, served by Line 2 and Line 3.
Pine Avenue is located around 100 Eulji-ro, and the building is particularly convenient for visitors traveling around Seoul without a car.
🚗 Pine Avenue Parking
Pine Avenue has a large underground parking facility. A parking availability display near the vehicle entrance shows the number of available spaces on each basement level, helping drivers locate open parking more easily.
According to the parking notice photographed on site, the general parking rate is:
15 minutes: KRW 2,000
Daily parking: KRW 44,000
The building also has automated parking payment machines.
Parking rates and validation policies can change, so drivers should check the signs or ask the store they visit before leaving the building.
☕ Weekend Café Parking Benefit
Pine Avenue can be especially convenient on weekends.
Visitors purchasing food or drinks from participating businesses inside the complex — including Paul Bassett, A Twosome Place, and Colectivo — may be eligible for a designated period of free parking when the purchase reaches the store's required minimum amount.
Paul Bassett – Euljiro Pine Avenue is confirmed at Pine Avenue, and parking is available at the building.
The minimum purchase and number of free parking hours can differ by store or promotion, so visitors should show their receipt or ask the café staff:
“Can I get parking validation?”
This is particularly useful on weekends when the office district is quieter and visitors may come mainly for coffee, dessert, meals, or meetings.
🍰 Colectivo and the Arcade Area
The Pine Avenue retail area includes cafés and food shops on the lower levels. The photographed Colectivo café has a spacious interior with bakery items, desserts, drinks, and seating, making it suitable for a casual break or meeting.
The basement Arcade B1 area is connected through the building's stairs and elevators, making it easy to move between the offices, cafés, restaurants, and parking levels.
🌳 No-Smoking Area Nearby
Another useful detail for international visitors is the landscaped public space beside the building.
The area is designated as a No Smoking Area / 금연공원 by Seoul's Jung-gu district. Smoking is therefore restricted in the marked park area.
If you see the red cigarette symbol with 금연공원, it means that the area is officially designated as smoke-free.
💡 Visitor Tip
Pine Avenue feels very different on weekdays and weekends.
Weekdays are dominated by office workers and business traffic. On weekends, the surrounding office district can be noticeably quieter, making the cafés and restaurants inside the complex convenient places to take a break in central Seoul.
For drivers, checking parking validation before paying for parking can save a significant amount, especially because the standard parking rate is relatively high.
🤖 AI Literacy | Ask AI
When using AI to plan a visit to Pine Avenue, try questions such as:
• Which subway exit is best for Pine Avenue?
• How much is Pine Avenue parking today?
• Which Pine Avenue cafés offer parking validation?
• What attractions can I visit near Euljiro 3-ga Station?
• What does “금연공원” mean in Korea?
For information such as parking fees, store hours, minimum purchase requirements, and free-parking duration, verify AI answers against current signs or information from the individual store because these details may change.
📍 Quick Information
Location: 100 Eulji-ro, Jung-gu, Seoul, South Korea
Nearest Subway: Euljiro 3-ga Station — Lines 2 & 3
Building: Office + retail complex
Major Office: Shinhan Card
Parking: Underground parking available
On-site photographed rate: KRW 2,000 / 15 minutes, KRW 44,000 / day
Weekend Tip: Participating cafés may provide free parking for qualifying purchases
Nearby Environment: Designated smoke-free public space
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